Trade fair stand lighting

Participation in trade fairs and exhibitions is still a key element of corporate communications - and the appearance and impact of a stand at a trade fair is significantly shaped by its lighting. Lighting creates atmosphere, sparks interest, provides guidance for visitors and directs their attention.

For the lighting designer, the challenge here lies in meeting two distinct sets of requirements: the needs of presentation areas and those of communication zones. In presentation areas, where requirements are comparable to those of a shop window or salesroom, accent lighting is dominant. For communication zones, visitors and stand personnel expect office-standard general lighting.(from:www.greendyled.com)